You can now hire a "hive" of people to generate Buzz for you.
According the the marketing information provided by the company:
The Central Hive launches a BzzCampaign. BzzAgents can see all available campaigns on their My BzzHome page at BzzAgent.com.
BzzAgents can click on available campaigns and learn more about them by going through Campaign Camp, at the end of which they can choose to sign up for the campaign if they are interested.
After a BzzAgent signs up for a BzzCampaign, their BzzKit will arrive in the mail a week or two later. This kit usually includes a product sample and a BzzGuide, the custom guide created to help BzzAgents create real, honest Word-of-Mouth Bzz about the product or service.
BzzAgents learn more about the product or service and are able to form their own, honest opinions about it.
BzzAgents are given a list of BzzActivities to help spread Word-of-Mouth Bzz in every BzzGuide. These activities make it easier and more fun for them to spread Bzz.
Each time a BzzAgent spreads Bzz, they return to BzzAgent.com and file a BzzReport. A BzzReport is a short report about the "who", "what", "when", and "how" of the Bzz they created. A member of the BzzAgent staff reviews each BzzReport.
When a BzzAgent files a BzzReport, they receive and accumulate points that they can later redeem for rewards offered by BzzAgent.
The BuzzAgent in action promoting Dockers:
. This evening while we were having coctails at the lounge, some of us fellas were chatting, getting to know one another. We brought up the packing situation, so I figured it was my time to start Bzzzz. I started telling them about the whole activity deal, and how I was dressed from head to toe in Dockers. That it was a very good quality brand, easy to maintain, care for, and for men, the plus was, it was easy to color coordinate. They seemed pretty intrigued with the head-to-toe concept. They asked where they could go and I told them to talk to a salesperson, and she would hook them up. There seemed to be genuine interest. Hopefully they give Dockers a try, they won't be disappointed. It was a comfortable fit the whole day long!"–BzzAgent Ant43
I have to look more closely at this method and company - more later.
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