At lunch today I sat at a table of Bloggers, most of them fairly well known. In fact, Chris Pirillo was sitting across the table from me and I’m looking at one of his blogs right now. Chris is in day 6 of his GoogleFasting. I think he’s trying to avoid Google for a week to get over what he termed "his addiction" to the search engine.
I suggested that maybe he just needs to give up his addiction to all search engines…."Just don’t use them". He was not quite ready to go that far….Yet.
I told Chris that I wish he’d change the background of his personal blog from the wood coloring to something a little easier to look at.
It sounded to me like Chris Pirillo is a very, very successful Blogger with a ton load of traffic every day. It appeared that alot of the bloggers I sat with knew each other for quite some time and many had worked together before.
Another Blogger I sat next to was B.L. Ochman of Whatsnextblog.com
From B.L. Ochman I got the first real explanaition of what I needed to do for Juan Enriquez in terms of Blog Buzz for his book the United States of America. I wish I had spoken to her two months ago.
It’s not that my ideas about Blog Buzz were wrong - they were right on. Still the real way to generate Blog Buzz for an author was this:
1. Juan Enriquez, in this case, should have his own blog where he releases information about this book and material not in the book.
- invite bloggers to post to it (perhaps in some cases, contribute to it) and get the Buzz started. Keep releasing information on his blog and build up many backlinks.
2. The Podcast thing would have helped too… as he speaks well.
In other words, Blog Buzz comes from generating BUZZ from your Blog….no Blog, no BUZZ. I’m sure I probably missed a step or two and if I did, B.L. Ochman, please fill in the blanks.
She was also doing a lot of corporate consulting work and her blog also has a large following.
So that was my lunch. Oh yes…one more thing.
There was a famous Spammer that came by and was talking….was not paying much attension to the conversation on that side of the table. Turns out the famous Spammer is loved by Google because he generates so much money for the big G. In fact, the Spammer scrapes content from all over the web and then creates fake blog sites and runs AdSence on them. People then go to these sites and try to escape them, often clicking on one of the AdSence Ads. As a result, the Spammer makes several thousand dollars a day in earnings - mostly off of the poor advertisers. Poor Advertisers - your AdWords high CPC ads are going to support Spammers that are delivering worthless traffic to you (by the time such traffic reaches your sites….the visitors probably hate where they landed).
Yes,….interesting lunch.
